Xiaomi is one of the leading technology brands in the Kazakhstan market, with a broad and technically complex product range: smartphones, tablets, TVs with screen diagonals of up to 100 inches, and major home appliances—refrigerators, washing machines, and dryers. The company also supports an extensive network of partner service centers across Kazakhstan that regularly require spare-parts deliveries.
What Wasn’t Working
By the time the partnership with Zammler Kazakhstan began, the partner was facing operational gaps typical of a fast-growing business: an accumulated, uncontrolled flow of returns, unstable supply lead times for service centers, disruptions during peak periods, and a lack of infrastructure for developing the major-home-appliance category. Our task was to build operational processes that would eliminate these gaps while scaling alongside the partner’s growth.
Before designing the solution, the Zammler Kazakhstan team conducted a detailed analysis of the current state of operations. This made it possible to pinpoint specific failure points and build the process architecture around them rather than around an abstract standard warehouse model.
Solution
Zammler Kazakhstan does not offer a one-size-fits-all warehouse solution—every project is adapted to the product specifics and the partner’s operating model. In Xiaomi’s case, this primarily meant proper zoning: different product categories require different storage conditions, turnover rates, and levels of inventory protection.
Up to 600 m³ has been allocated for major home appliances, taking into account their dimensions and handling requirements. TVs and small appliances are stored across 1,500 pallet positions. High-value compact goods are kept in a separate area with 300 pallet positions. A 300 m² operational zone supports fast order picking for marketplaces. The finished-goods range includes about 300 SKUs, while spare parts comprise more than 1,500 item numbers.
End-to-end tracking by serial number and IMEI has been implemented as a baseline operating standard: without it, quality control during receiving and proper returns handling are technically impossible. This is one of the key differences from a typical general-purpose warehouse.
Returns are a separate operational stream. Zammler Kazakhstan has built a complete processing cycle: receiving, condition assessment, system registration, and a decision on the product’s next disposition. This process is now part of our integrated service system.
As part of the partnership, Zammler Kazakhstan manages three independent operational streams, each requiring its own operating discipline and infrastructure.
E-commerce and Marketplaces
This is the main outbound flow for online channels. We provide receiving and quality control of incoming goods, storage tailored to category-specific requirements, order picking and packing in accordance with the requirements of each platform, as well as returns processing from end customers. Monthly volume is 12,000–15,000 orders, equivalent to 300–400 m³ of outbound shipments.
B2B Distribution
Shipments through corporate channels include selecting transport based on cargo characteristics, coordinating the delivery date and time with the customer, performing the delivery, and returning completed delivery documents. Monthly volume in the B2B stream is 500–800 m³.
Spare Parts and Service Centers
We supply Xiaomi’s entire partner network of service centers in Kazakhstan: confirming item availability, arranging and dispatching shipments through courier services, and receiving returned spare parts and finished products after repair. This stream transitioned to a new operating model in April 2026.
Operational Results
- every return undergoes quality control and is recorded in the system;
- rereceiving and dispatch require mandatory identification by serial number and IMEI;
- KKaspi Juma 2026: 1,200 orders per day—the best result in the history of Xiaomi Kazakhstan;
- sservice centers have been receiving spare parts in accordance with the established procedure since April 2026;
- packaging complies with platform requirements and brand presentation standards;
- sales of refrigerators and washer-dryers have been launched using Zammler Kazakhstan’s infrastructure.
Further Development
The partnership continues to expand. Near-term plans include broadening the range of major home appliances with new categories that Xiaomi Kazakhstan is developing, including by leveraging Zammler Kazakhstan’s existing infrastructure. The opening of a service center directly on the warehouse premises is also being explored; this would significantly shorten the logistics leg for repairs and product returns.
Another area currently in the design stage is dedicated storage zones for electronic components: batteries, motherboards, and other sensitive items for which cleanliness, temperature, and humidity parameters are critical. This goes beyond standard warehouse functionality, but it is precisely in projects like these that Zammler Kazakhstan sees the direction of its own development.
“We continue to expand our infrastructure and take on projects that go beyond standard warehouse functionality. Opening a service center on the warehouse premises and creating specialized storage zones for electronic components are not just plans—they represent the direction in which we see Zammler Kazakhstan developing as a next-generation operator,”
Andrey Perepelitsa General Director of Zammler Kazakhstan
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